GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Lowe's, Ace Hardware, Home Depot, and Amazon from January to May 2026, M-1 generated the majority of its revenue at Lowe's, which accounted for a dominant 56.2% revenue share. Ace Hardware followed as the second-largest retail partner with 25.7% of revenue, while Home Depot and Amazon trailed at 10.2% and 7.9% respectively. The brand's average product price sat at $7.93 across all tracked retailers during this period. Notably, M-1 experienced strong momentum with an 18.0% revenue growth over the observed trend period, signaling increasing consumer demand. Despite this revenue surge, the brand's average price saw a modest 3.3% decline, suggesting a strategic shift toward volume-driven growth across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for M-1.
BY REVENUE
M-1 sells 18% online and 82% offline. Online runs through 2 retailers; offline through 2.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 7.6K ratings on 4 retailers, M-1 averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 7.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
