GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Generac maintained an average product price of $1,140.40 across four major retailers tracked between January and May 2026. Lowe's dominated as Generac's leading retail partner, capturing 57.2% of revenue share, followed by Home Depot at 37.3%, while Amazon and Ace Hardware combined accounted for just 5.4%. The brand experienced a 6.0% revenue growth over the tracked period, signaling steady consumer demand. Notably, Generac's average price also climbed 6.3% during the same window, suggesting a successful shift toward higher-priced product lines. This pricing power, paired with strong big-box retailer concentration, positions Generac as a premium-leaning brand with a highly focused distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Generac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Generac.
BY REVENUE
Generac sells 94% online and 6% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 80% in Jan to 99% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 378K ratings on 4 retailers, Generac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 378K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,183.55
Price
$1.04M
Revenue
$891.54
Price
$716K
Revenue
$1,043.53
Price
$673K
Revenue
$6,825.35
Price
$628K
Revenue
$73.56
Price
$322K
Revenue
