GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Firman — a brand under Shanghai-listed parent SUMEC Corporation Limited (SSE: 600710) — generating an average product price of $607 across the retail channels tracked. Distribution is heavily concentrated, with lowes.com accounting for 83.8% of year-to-date revenue and homedepot.com contributing the remaining 15.9%. Revenue expanded 86.9% over the May through July timeseries window, though the most recent month registered a slight 2.3% dip against the prior period. Average selling price climbed 48.5% across the same stretch, even as the latest month settled at $549.78, a 16.7% month-over-month decline. The combination of steep price appreciation and near-doubled revenue suggests momentum driven by premium mix rather than volume discounting, with the recent softening worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 87% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 29% online and 71% offline. Online runs through 2 channels; offline through 1. Online share has moved from 31% in Mar to 24% in Jul.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 19K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis