GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com and HomeDepot.com, Firman demonstrates a highly concentrated retail footprint with Lowes.com commanding 86.6% of the brand's total revenue share. HomeDepot.com accounts for the remaining 13.2%, indicating limited retail diversification for the brand during this period. Firman's average product price sits at $640.50, though pricing has seen a notable 37.9% overall decrease across the tracked timeframe. Despite a modest 3.2% month-over-month revenue uptick in the most recent period, the brand experienced a significant 40.1% revenue decline over the broader window. These trends suggest Firman faces pricing pressure and demand fluctuations worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 44% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Firman.
BY REVENUE
Firman sells 24% online and 76% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 19% in Jan to 52% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 15K ratings on 2 retailers, Firman averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.