GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com and lowes.com, GCI Outdoor, a brand within the Gathr Outdoors portfolio, grew revenue 11.0% over the tracked period, with the most recent month up 3.0% month over month. Amazon dominates the brand's channel mix at 88.0% of year-to-date revenue, leaving acehardware.com at 8.6% and lowes.com at just 3.4%. Pricing has moved upward as well, with the average price rising 7.4% across the period to $85.38 in the latest month, above the $81.80 year-to-date average. That combination of rising prices alongside continued revenue growth suggests demand has absorbed the increases rather than shifting toward lower-priced options. The heavy Amazon concentration remains the defining structural feature of the brand's distribution and a key variable to watch in future periods.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GCI Outdoor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GCI Outdoor.
BY REVENUE
GCI Outdoor sells 90% online and 10% offline. Online runs through 2 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.77M ratings on 3 channels, GCI Outdoor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$76.49
Price
$1.02M
Revenue
$119.78
Price
$875K
Revenue
$75.00
Price
$796K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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