GCI Outdoor

GCI Outdoor Market Overview

According to in-store and online tracking data from Grips Intelligence, GCI Outdoor generated the vast majority of its revenue through Amazon, which accounted for 93.8% of total revenue share between January and April 2026, followed by acehardware.com at 4.3% and lowes.com at 1.9%. The brand's average product price during this period stood at $79.76, reflecting a modest 1.2% overall increase in average pricing. Notably, GCI Outdoor experienced strong revenue momentum, with month-over-month growth of 61.9% and an impressive overall revenue increase of 102.7% across the tracked period. The brand's top-performing products on Amazon were concentrated in the $75–$95 price range, with the Comfort Pro Rocker and Freestyle Rocker XL lines leading the assortment. This data, sourced from Grips Intelligence, highlights GCI Outdoor's heavy reliance on Amazon as its dominant sales channel across the three retailers tracked.