GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 74.5% of total revenue share between January and May 2026, followed by Ace Hardware at 17.0%, Lowe's at 5.6%, and Home Depot at 2.9%. The brand's average product price during this period stood at $28.64, though pricing trended downward with a 12.1% overall decrease in average price. Fulton experienced a notable revenue decline of 25.2% over the tracked period, signaling potential challenges in maintaining sales momentum. The brand's top-performing products on Amazon, including precision miter gauges and trailer hinge kits, command significantly higher price points ranging from $99 to $200, well above the brand average. These insights suggest Fulton maintains a strong Amazon-centric distribution strategy while facing pricing and revenue headwinds across its four major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Fulton.
BY REVENUE
Fulton sells 83% online and 17% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 87% in Jan to 77% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 157K ratings on 4 retailers, Fulton averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.04
Price
$90K
Revenue
$99.99
Price
$59K
Revenue
$30.74
Price
$54K
Revenue
$199.99
Price
$30K
Revenue
