GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and acehardware.com from January 1 to July 31, 2026 shows Frontier operating at an average product price of $14.97. Amazon dominates the brand's channel mix at 88.5% of year-to-date revenue, leaving homedepot.com (6.1%) and acehardware.com (4.3%) as comparatively minor contributors. Momentum has softened over the tracked period, with revenue down 23.0% overall and a further 6.5% month-over-month decline in the most recent period. Pricing has also drifted lower, falling 5.5% overall to a recent monthly average of $14.29, a 3.2% dip versus the prior month. The combination of falling revenue and softening average price suggests limited pricing power in the brand's current channel footprint, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frontier.
BY REVENUE
Frontier sells 95% online and 5% offline. Online runs through 2 channels; offline through 3.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.17M ratings on 3 channels, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.36
Price
$231K
Revenue
$25.53
Price
$149K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
