GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Frontier generated an average product price of $14.99 across tracked retailers between January and May 2026. Amazon dominated Frontier's retail distribution, commanding a 91.1% revenue share, with homedepot.com and acehardware.com trailing significantly at 4.5% and 3.3% respectively. Despite its strong retail presence, Frontier experienced a 3.0% decline in overall revenue during the tracked period, signaling potential headwinds for the brand. Average pricing remained relatively stable, showing only a modest 0.2% increase over the same timeframe, suggesting the brand maintained consistent pricing strategies across its retail partners. These insights highlight Frontier's heavy reliance on Amazon as its primary sales channel, making diversification a key area to watch going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Frontier.
BY REVIEW COUNT
Across 1.21M ratings on 3 retailers, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.65
Price
$310K
Revenue
