GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Menards, Lowe's and Amazon from January 1 to July 31, 2026, Fortress — a retail brand under Hong Kong's A.S. Watson Group, majority owned by CK Hutchison Holdings (HKG: 0001) — maintains an average product price of $76.79. Distribution is heavily concentrated, with homedepot.com accounting for 56.7% of year-to-date revenue, followed by menards.com at 25.4% and lowes.com at 15.3%. Amazon remains a marginal outlet at just 2.3% of revenue, underscoring the brand's reliance on big-box home improvement retail. Momentum has been mixed: revenue rose 8.9% in the most recent month, yet remains down 3.5% over the May–July period. Average selling prices have held firm at $79.84 in the latest month, up 0.9% across the same span despite a slight 0.8% month-over-month dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fortress on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fortress.
BY REVENUE
Fortress sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Fortress averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.36
Price
$347K
Revenue
$103.95
Price
$282K
Revenue
$227.00
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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