GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vita generated the majority of its revenue through homedepot.com (62.3%) and lowes.com (36.4%) between January and May 2026, with Amazon accounting for just 1.3% of total revenue share. The brand experienced impressive revenue growth of 117.6% over the tracked period, signaling strong and accelerating demand. Vita's average product price stood at $333.96, with prices trending upward by 8.3% overall during the period. The most recent month saw continued momentum, with revenue climbing 13.7% compared to the prior month. This combination of surging revenue and rising average prices suggests Vita is strengthening its market position across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 118% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vita on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vita.
BY REVIEW COUNT
Across 31K ratings on 3 retailers, Vita averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,092.31
Price
$392K
Revenue
$1,062.09
Price
$186K
Revenue
