GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Lowes, Ace Hardware, and Amazon, White Lightning maintains a strong retail presence with a dominant 86.7% revenue share at Lowes.com, making it the brand's primary sales channel by a wide margin. Ace Hardware accounts for 8.3% of revenue share, while Amazon captures just 4.3%, indicating the brand's strength in traditional home improvement retail over e-commerce marketplaces. The brand's average product price sits at $7.04, though pricing has seen a notable 12.9% decrease over the tracked period. Despite recent monthly revenue growth of 18.4%, the overall trend shows a slight 1.4% revenue decline across the full data period, suggesting fluctuating demand patterns worth monitoring. White Lightning's heavy concentration in a single retailer presents both a strength in channel partnership and a potential risk in diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
BY REVENUE
White Lightning sells 40% online and 60% offline. Online runs through 3 retailers; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 51K ratings on 3 retailers, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$10K
Revenue
