GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flood generated the majority of its revenue through homedepot.com, which accounted for 57.0% of total revenue share between January and May 2026 across four tracked retailers. Amazon followed as the second-largest channel at 19.6%, with acehardware.com close behind at 17.6%, while lowes.com trailed at just 5.7%. The brand maintained an average product price of $25.20 during the period. Flood's revenue distribution highlights a strong dependency on Home Depot as its primary sales driver, with the remaining three retailers collectively making up less than half of total revenue. This concentration across home improvement and general retail channels underscores Flood's established positioning in the competitive coatings market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flood.
BY REVENUE
Flood sells 77% online and 23% offline. Online runs through 3 retailers; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 468K ratings on 4 retailers, Flood averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 468K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
