GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Amazon, and Menards, Flex Seal — a brand of the family-owned, privately held Swift Response, LLC — commands an average product price of $22.89. Lowe's is the dominant retail channel, accounting for 60.8% of year-to-date revenue, followed by Amazon at 27.5% and Menards at 11.6%. Momentum softened over the May–July window, with revenue declining 12.7% overall and falling 12.0% in the most recent month alone. Average selling price also eased 2.8% across the period, dipping 3.0% month over month to $22.94. The combination of a concentrated retail footprint and simultaneous pressure on both volume and price suggests near-term performance hinges heavily on Lowe's shelf dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Seal.
BY REVENUE
Flex Seal sells 44% online and 56% offline. Online runs through 2 channels; offline through 2.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 4.39M ratings on 3 channels, Flex Seal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 4.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.68
Price
$202K
Revenue
$17.25
Price
$135K
Revenue
$14.87
Price
$66K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
