GRIPS CUSTOMERS & RESEARCH PARTNERS
CERAMAX, a brand marketed under the Gotham Steel umbrella by family-owned Emson, shows a tightly split retail footprint in Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot and Lowe's. Home Depot accounts for 52.0% of year-to-date revenue, with Lowe's close behind at 48.0%, leaving the brand evenly reliant on two big-box partners. The average product price sits at $44.67, though monthly pricing has trended upward, reaching $49.20 in the most recent month after an 8.6% rise over the tracked period. That pricing strength has not translated into sales momentum: revenue fell 46.3% month over month and is down 32.1% across the May–July window. The combination of rising prices and contracting revenue suggests demand sensitivity worth monitoring as the brand's shelf presence remains concentrated in just two channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CERAMAX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CERAMAX.
BY REVIEW COUNT
Across 724 ratings on 2 channels, CERAMAX averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 724 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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