Ruggies

Ruggies Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Ruggies is tracked across two retail channels: Ace Hardware and Lowe's. Ace Hardware accounts for the clear majority of year-to-date revenue at 63.0%, while Lowe's contributes the remaining 36.2%. The brand's average product price sits at $11.33 across the period, though pricing has softened, with the most recent month averaging $10.16 after a 5.0% month-over-month decline and a 3.5% drop overall. Revenue momentum has followed a similar path, falling 12.7% versus the prior month and 17.5% across the May 1 to July 31, 2026 trend window. Taken together, the data points to a brand with concentrated channel exposure that is facing simultaneous pressure on both price realization and sell-through.