GRIPS CUSTOMERS & RESEARCH PARTNERS
FLEX PASTE, a brand of the family-owned Swift Response, LLC, generated its in-store sales across menards.com, lowes.com and Amazon between January 1 and July 31, 2026, according to Grips Intelligence data. Menards led the brand's revenue mix at 40.6%, followed closely by Lowe's at 39.2%, while Amazon accounted for the remaining 20.2%, pointing to a home-improvement-first distribution profile rather than a marketplace-driven one. Revenue softened over the observed window, falling 18.5% across the May-to-July timeseries period and easing a further 1.4% month over month. Pricing followed a similar path, with the average selling price down 4.2% over the period to $17.97, just below the $18.42 year-to-date average. The Lowe's assortment spans roughly $14.97 to $34.91 per unit, indicating the brand's revenue is spread across both entry-size and larger-format price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for FLEX PASTE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FLEX PASTE.
BY REVENUE
FLEX PASTE sells 27% online and 73% offline. Online runs through 2 channels; offline through 2.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 250K ratings on 3 channels, FLEX PASTE averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 250K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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