GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, lowes.com, and Amazon shows FLEX PASTE generating an average product price of $18.24 between January 1 and August 31, 2026. Menards leads distribution with a 43.0% revenue share, narrowly ahead of Lowe's at 37.2%, while Amazon accounts for the remaining 19.8%. That split makes the brand notably dependent on home-improvement retail partners rather than marketplace demand, a structure that concentrates roughly 80% of revenue in two accounts. Momentum softened over the June–August window, with revenue down 7.7% overall and 6.4% in the most recent month. Pricing, however, held firm at an effectively flat +0.1% shift and a latest reading of $17.93, suggesting the decline stems from unit volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FLEX PASTE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FLEX PASTE.
BY REVENUE
FLEX PASTE sells 25% online and 75% offline. Online runs through 2 channels; offline through 2. Online share has moved from 10% in Apr to 26% in Aug.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 207K ratings on 3 channels, FLEX PASTE averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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