GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fitbit generated nearly all of its revenue through Amazon, which accounted for 99.7% of retailer share between January and May 2026. The brand's average product price during this period was $125.47, reflecting a 4.0% overall decline in average pricing over the tracked months. Fitbit's revenue also showed a downward trajectory, dropping 12.5% over the measured trend period, signaling potential challenges in maintaining sales momentum. Among its top-selling products on Amazon, the Fitbit Versa 4 commanded the highest average price at $154.93, while the Fitbit Inspire 3 offered the most accessible entry point at $98.78. These trends suggest Fitbit is navigating a period of pricing pressure and revenue contraction despite its dominant presence on Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fitbit.
BY REVIEW COUNT
Across 4.05M ratings on 1 retailer, Fitbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.52
Price
$6.7M
Revenue
$98.78
Price
$6.2M
Revenue
$140.78
Price
$3.84M
Revenue
$154.93
Price
$3.71M
Revenue
