GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Oura generated the majority of its retail revenue through Amazon, which accounted for 85.5% of sales between January and May 2026, with Best Buy capturing the remaining 14.5%. The brand's average product price stood at $287.98 across both retailers during this period. However, Oura experienced a notable revenue decline of 12.9% from March to May 2026, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 9.9% over the same three-month window, which may reflect increased promotional activity or shifting product mix. These trends suggest Oura faces pricing pressure across its tracked retail footprint heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Oura.
BY REVENUE
Oura sells 86% online and 14% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 91% in Jan to 83% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.32M ratings on 2 retailers, Oura averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
