GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon and Best Buy, Oura's measured performance is heavily concentrated in a single retail channel. Amazon accounts for 94.3% of year-to-date revenue, leaving Best Buy with just 5.7%, a split that leaves the brand highly exposed to shifts in one retailer's demand. The average product price across the tracked period stands at $204.09, though pricing has softened notably in recent months. In the July–September timeseries window, average price fell 29.0% overall to $156.32, including an 18.9% month-over-month decline. Revenue followed a similar trajectory, dropping 48.5% month-over-month and 63.0% across the quarter, suggesting discounting has not offset volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 63% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Oura.
BY REVIEW COUNT
Across 3.14M ratings on 2 channels, Oura averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$367.94
Price
$235K
Revenue
$359.94
Price
$227K
Revenue
$366.57
Price
$214K
Revenue
$354.97
Price
$182K
Revenue
$366.56
Price
$161K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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