GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, WHOOP generated virtually all of its tracked revenue through Amazon, which accounted for 99.3% of total revenue share. The brand's average product price during this period stood at $194.04, reflecting a 3.3% decrease in average pricing over the observed timeframe. Despite the declining price trend, WHOOP demonstrated positive momentum with revenue growing 2.3% month-over-month in the most recent period. This heavy concentration on a single retail channel, combined with a nearly $200 price point, positions WHOOP in a distinctive niche within the competitive wearable technology landscape. These insights underscore how the brand's retail strategy remains tightly focused on maximizing its Amazon presence rather than diversifying across multiple retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WHOOP.
BY REVIEW COUNT
Across 52K ratings on 1 retailer, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
