GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Menards from January 1 to July 31, 2026, Farm Innovators generated 43.0% revenue growth over the period. Lowe's is the brand's dominant retail channel at 59.2% of year-to-date revenue, followed by Amazon at 38.6% and Menards at a marginal 1.7%. Momentum accelerated sharply in the most recent month, with revenue climbing 53.2% versus the prior month. Pricing has also trended upward, with the average selling price reaching $70.35 in the latest month — a 19.8% month-over-month increase and 27.5% higher across the tracked window — well above the $58.06 period average. The combination of double-digit price gains and rising revenue suggests Farm Innovators is capturing value through premium positioning rather than volume discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Farm Innovators on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Farm Innovators.
BY REVIEW COUNT
Across 138K ratings on 3 channels, Farm Innovators averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 138K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$161.89
Price
$21K
Revenue
$136.43
Price
$20K
Revenue
$116.68
Price
$19K
Revenue
$165.39
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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