GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Office Depot, Fanta demonstrates a commanding presence with Amazon accounting for 60.9% of its total revenue share. The brand's average product price stands at $4.78, though this reflects a notable 15.7% decrease over the tracked period. Fanta experienced strong momentum with revenue growing 45.4% overall during the observed timeframe. Lowes.com captures a significant 32.3% of Fanta's revenue share, making it the second-largest contributor, while Office Depot holds a smaller 6.5% slice. This pricing and distribution mix suggests Fanta is leveraging competitive pricing strategies to drive volume growth across diverse retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fanta.
BY REVENUE
Fanta sells 61% online and 39% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 81% in Jan to 54% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
