GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TCL generated an average product price of $496.44 across Amazon, Best Buy, Home Depot, and Lowe's from January to May 2026. Amazon dominated TCL's revenue share at 59.1%, followed by Best Buy at 33.6%, while Home Depot and Lowe's combined accounted for just 6.9%. Over the March to May 2026 period, TCL's average price declined 3.3%, with a notable 17.0% month-over-month drop in the most recent month. Despite this pricing pressure, the brand's overall revenue still grew 1.8% during the same timeframe. TCL's top-selling products on Amazon and Best Buy were concentrated in the premium QM6K and QM7K QD-Mini LED TV lines, with price points ranging from approximately $530 to over $1,480.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TCL on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for TCL.
BY REVENUE
TCL sells 65% online and 35% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 73% in Jan to 62% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 476K ratings on 4 retailers, TCL averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 476K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$841.41
Price
$1.59M
Revenue
$529.97
Price
$1.53M
Revenue
$1,409.77
Price
$1.43M
Revenue
$766.30
Price
$1.23M
Revenue
