GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Menards, and Ace Hardware shows Emsco, a brand operated by family-owned EMSCO Group, concentrating nearly all of its sales at two retailers. Home Depot accounts for 58.6% of year-to-date revenue and Menards a further 39.0%, leaving Ace Hardware with just 2.4%. The brand's average product price sits at $19.97 for the period, though monthly pricing has climbed sharply, rising 14.2% month-over-month to $24.56 and 63.0% overall across the May–July window. That premium shift coincided with softer sell-through, as revenue fell 33.7% versus the prior month and 35.5% over the tracked quarter. The combination of steep price inflation and declining revenue suggests volume sensitivity worth monitoring in the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 63% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Emsco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Emsco.
BY REVENUE
Emsco sells 59% online and 41% offline. Online runs through 1 channel; offline through 2.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 60K ratings on 3 channels, Emsco averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$226.80
Price
$211K
Revenue
$109.46
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis