Elementi

Elementi Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Elementi across four retail channels, with Lowe's accounting for the largest share of year-to-date revenue at 47.3%, followed by Amazon at 35.9%, Home Depot at 15.7% and Ace Hardware at just 1.1%. Momentum has been building through the summer, with revenue up 25.2% month over month and 36.0% higher across the May-to-July timeseries window. Pricing has moved even faster, with the average selling price climbing 24.5% in the latest month to $39.30 and rising 52.5% over the same period. That upward shift stands in contrast to the $31.57 average product price recorded across the full year-to-date span, pointing to a mix skewing toward higher-ticket items at the home improvement retailers. The brand, operated by privately held Ocean Rock EU GmbH, shows a notably wide price spread between its mass-market Amazon assortment and its big-box listings, a dynamic worth watching as seasonal demand normalizes.