GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, Lowe's, Menards and Home Depot, E-Z UP maintains an average product price of $193.53. Revenue is closely split between the top two channels, with Amazon at 37.4% share and lowes.com just behind at 36.9%, while menards.com (13.4%) and homedepot.com (12.3%) round out the remainder. Over the May-to-July tracking window, revenue expanded 19.2% overall, though momentum cooled with an 8.1% month-over-month decline in the most recent period. Pricing moved in the opposite direction, with the average selling price falling 9.8% across the same stretch to $174.47, an 11.0% drop versus the prior month. That combination of rising volume-driven revenue and softening realized prices suggests promotional intensity is playing a meaningful role in E-Z UP's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 87% online and 13% offline. Online runs through 3 channels; offline through 1. Online share has moved from 95% in Mar to 76% in Jul.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 70K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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