GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, menards.com, lowes.com and Office Depot, Duracell — a subsidiary of Berkshire Hathaway (NYSE: BRK.B) — shows a heavily concentrated channel mix. Amazon alone accounts for 60.2% of year-to-date revenue, with acehardware.com adding a further 24.6%, meaning roughly 85% of tracked sales flow through just two channels. The remaining share is thinly spread across menards.com (6.2%), lowes.com (5.4%) and Office Depot (3.2%). Revenue softened over the May–July window, falling 6.0% overall, though the most recent month rebounded with 4.6% month-over-month growth. Pricing has held steady at an average of $14.41, up 1.1% month-over-month and just 0.2% across the period, suggesting the revenue swing is volume-driven rather than price-led.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Duracell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Duracell.
BY REVENUE
Duracell sells 61% online and 39% offline. Online runs through 1 channel; offline through 4.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 17M ratings on 5 channels, Duracell averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$1.65M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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