GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Masterplug, a brand of Luceco plc (LSE: LUCE), carrying an average product price of $75.82 across the period. Amazon dominates the brand's revenue mix at 63.3%, with homedepot.com contributing 30.0% and lowes.com trailing at 5.9%. The revenue trend has been notably weak, falling 44.0% over the tracked window and slipping a further 3.0% month over month in the most recent period. Pricing has also softened, with the latest monthly average price landing at $66.80 after a sharp 29.3% month-over-month decline, though the period-level average price is down only 2.2% overall. That gap between steep short-term price erosion and a broadly stable long-run average suggests promotional or mix-driven discounting rather than a structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 53K ratings on 3 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
