GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, Lowe's, and Ace Hardware, Masterplug commands an average product price of $77.44. Amazon dominates as the brand's primary retail channel, capturing a commanding 76.7% of total revenue share, followed by Home Depot at 19.5%. Despite this strong retail positioning, Masterplug experienced a notable 28.4% decline in overall revenue during the tracked period. On a positive note, the brand's average price has trended upward with a 2.8% overall increase, suggesting a shift toward higher-value product sales or strategic pricing adjustments. Together, Lowe's and Ace Hardware account for a combined 3.8% of revenue share, indicating significant room for distribution growth beyond the brand's two leading retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Masterplug.
