Monster

Monster Market Overview

Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and Office Depot from January 1 to August 31, 2026 shows Monster, a brand owned by Monster Beverage Corporation (NASDAQ: MNST), concentrating nearly all of its measured revenue in two channels. Amazon accounts for 54.0% of year-to-date revenue, with acehardware.com close behind at 42.3%, leaving lowes.com (1.7%) and Office Depot (1.1%) as marginal contributors. Momentum has been positive over the June–August window, with revenue up 22.9% across the period and a further 4.5% month-over-month gain in the latest month. Pricing has moved in the same direction, as the average price climbed 7.8% to $27.37, above the $25.53 year-to-date average. The combination of rising volumes and rising prices suggests Monster is gaining share without relying on discounting, though its heavy dependence on just two retail channels remains a structural concentration risk.