GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Monster generated an average product price of $26.97 across tracked retailers between January and April 2026. Amazon dominated Monster's revenue share at 58.0%, followed by acehardware.com at 39.0%, with Lowe's and Office Depot combining for just over 2% of total revenue. During the tracked period, Monster experienced a 4.9% decline in overall revenue, signaling a potential softening in demand across its retail footprint. Despite the revenue dip, average pricing remained relatively stable, decreasing only 1.0% over the period. The concentration of nearly all revenue across just two retailers highlights both a focused distribution strategy and a potential vulnerability for the Monster brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Monster.
BY REVENUE
