Monster

Monster Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across four tracked retail channels, Monster — a brand owned by Monster Beverage Corporation (NASDAQ: MNST) — generated 54.1% of its year-to-date revenue through Amazon, with acehardware.com close behind at 42.2%. The remaining channels contribute only marginally, with lowes.com at 1.7% and Office Depot at 1.2%, pointing to a highly concentrated two-channel distribution profile. The brand's average product price sat at $25.19 year to date, rising 5.2% over the observed period to $26.27, a 4.4% month-over-month increase in the most recent month. Revenue momentum has also been positive, growing 13.6% versus the previous month and 1.6% overall since the start of the timeseries window. Together, these figures suggest Monster is achieving modest top-line growth alongside firming price realization rather than volume-led expansion.