GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Amazon and homedepot.com shows Droll Yankees, a brand within Woodstream Corporation's portfolio, operating with a heavily concentrated channel mix. Amazon accounts for 81.8% of year-to-date revenue, with homedepot.com contributing the remaining 17.5%, leaving the brand highly exposed to a single marketplace. The average product price sits at $112.20 year to date, positioning the brand in a premium tier relative to typical entry-level pricing. Momentum has weakened over the May through July tracking window, with revenue falling 30.1% overall and dropping 21.1% in the most recent month alone. Pricing has softened alongside volume, with the average price easing 7.6% across the period to $101.75, a 10.0% month-over-month decline that suggests discounting has not yet offset the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 62K ratings on 2 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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