GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 2026-01-01 through 2026-07-31 across Amazon, Lowes.com and Menards.com, Door Armor holds an average product price of $92.55. Amazon accounts for the majority of tracked revenue at 57.6% share, while Lowes.com and Menards.com are nearly evenly matched at 21.8% and 20.6% respectively. That balance points to a diversified retail footprint, with roughly 42% of sales generated outside the brand's leading channel. Revenue softened over the most recent stretch, falling 5.3% month over month and 5.6% across the tracked trend period. Pricing has held far steadier, with the latest average of $91.96 down 2.2% versus the prior month but up 0.5% overall, suggesting the revenue decline is volume-driven rather than a result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 62% online and 38% offline. Online runs through 2 channels; offline through 2.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Door Armor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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