GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dominator generated the majority of its revenue through Lowes.com, which accounted for 51.8% of total revenue share between January and May 2026, followed by Home Depot at 25.1% and Amazon at 23.1%. The brand experienced remarkable growth during this period, with revenue surging 140.3% overall, signaling strong and accelerating consumer demand. Dominator's average product price stood at $60.26, with pricing trending upward by 3.6% over the tracked period. The most recent month showed continued momentum, with revenue climbing 10.3% month-over-month alongside a 4.6% increase in average price. This combination of rising revenue and strengthening pricing power suggests Dominator is solidifying its market position across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 140% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dominator on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Dominator.
BY REVENUE
Dominator sells 52% online and 48% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 76% in Jan to 55% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 172K ratings on 3 retailers, Dominator averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 172K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.00
Price
$155K
Revenue
$169.00
Price
$146K
Revenue
$389.00
Price
$76K
Revenue
$35.00
Price
$69K
Revenue
