According to Grips Intelligence in-store data, Dominator generated a marginal 0.6% revenue increase across the January 1–June 30, 2026 period while its average product price climbed a notable 9.1% to reach $61.05, and in the most recent tracked month revenue slipped 8.9% even as average price rose 4.3% to $63.61. Grips Intelligence data shows the brand's sales are concentrated across three retail channels, with Lowe's commanding a dominant 50.0% revenue share, followed by Amazon at 25.2% and Home Depot at 24.8%. This channel split points to heavy reliance on a single retailer, making Lowe's performance a critical driver of overall results. The parallel trend of rising prices against essentially flat revenue suggests unit volumes may be softening as price increases carry the top line. Together these Grips Intelligence figures indicate a brand maintaining pricing power in the offline retail market but facing potential volume pressure heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dominator on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dominator.
BY REVENUE
Dominator sells 53% online and 47% offline. Online runs through 3 channels; offline through 1. Online share has moved from 55% in Feb to 60% in Jun.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 173K ratings on 3 channels, Dominator averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 173K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.00
Price
$194K
Revenue
$169.00
Price
$176K
Revenue
$36.32
Price
$107K
Revenue
$89.00
Price
$84K
Revenue
$389.00
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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