GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Disney maintained an average product price of $24.92 across tracked retailers from January to May 2026, with Amazon commanding a dominant 98.2% share of the brand's revenue. Over the analyzed period, Disney's average price experienced a 5.0% decline, suggesting increased promotional activity or a shift toward lower-priced product assortments. Monthly revenue also showed a slight downward trend, dropping 0.5% over the tracked timeseries from March to May 2026. Despite the softening price trajectory, Disney's top-performing products on Amazon, including the Buzz Lightyear and Woody Interactive Talking Action Figures, maintained premium price points above $40, indicating continued consumer demand for higher-end collectible items. These trends highlight Disney's heavy reliance on Amazon as its primary retail channel while navigating a period of modest price compression across its product portfolio.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Disney.
BY REVIEW COUNT
Across 14M ratings on 1 retailer, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.10
Price
$632K
Revenue
