GRIPS CUSTOMERS & RESEARCH PARTNERS
Disney's offline retail performance from January to June 2026, tracked across in-store channels by Grips Intelligence, shows overall revenue declining 11.0% over the period, with a further 8.5% month-over-month drop reflecting continued softness for the entertainment conglomerate (NYSE: DIS). Despite the revenue pressure, the average product price rose 2.4% across the period to $23.82, supported by a 4.5% month-over-month increase to $23.84. Grips Intelligence data indicates that Amazon dominated the channel mix, accounting for 97.7% of revenue share year-to-date. Among the top-selling items, premium action figures commanded the highest price points, with the Disney Woody Interactive Talking Action Figure averaging $40.82 and the Buzz Lightyear equivalent at $40.10. These figures underscore a pricing-led resilience even as offline sales volumes contracted through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Disney.
BY REVIEW COUNT
Across 11M ratings on 2 channels, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.15
Price
$459K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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