GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Peanuts maintains a strong retail presence with an average product price of $22.90 across tracked retailers including Amazon, Lowes.com, and Menards.com. Amazon dominates as the brand's primary retail channel, commanding an overwhelming 92.1% share of total revenue. Despite this strong channel concentration, the brand has experienced a notable revenue decline of 35.3% over the tracked period, signaling potential challenges in maintaining sales momentum. However, pricing has remained resilient, with the average product price increasing 1.6% overall, suggesting the brand retains solid pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Peanuts.
BY REVENUE
Peanuts sells 93% online and 7% offline. Online runs through 1 retailer; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 204K ratings on 3 retailers, Peanuts averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 204K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
