Northlight

Northlight Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon, Northlight—a brand of the family-owned, privately held Gordon Companies Inc.—generated the vast majority of its revenue at Lowe's, which accounted for a commanding 73.7% share, followed by Home Depot at 25.1% and just 1.1% from Amazon. Over this period, overall revenue declined 10.8%, signaling softening momentum across its tracked channels. The brand's average product price also fell 13.0% to land at $40.57, reflecting a meaningful shift toward lower price points. Notably, the highest-priced items skewed heavily toward Lowe's, where premium listings such as commercial-size artificial wreaths and trees carried price tags exceeding $2,500. These Grips Intelligence datapoints point to a brand increasingly concentrated in Lowe's while navigating both revenue and pricing pressure.