GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Home Depot, Amazon, Ace Hardware, and Menards, Digz — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generated the vast majority of its sales through a single retailer. Home Depot accounted for 75.4% of year-to-date revenue, with Amazon contributing 20.5% and Ace Hardware and Menards trailing at 2.4% and 1.8% respectively. Revenue grew 19.1% over the tracked period, though the most recent month saw a sharp 30.8% decline versus the prior month. Pricing moved higher across the same window, with the average selling price climbing 13.0% to $11.93 in the latest month against a period average of $10.66. The combination of rising prices and heavy retailer concentration suggests Digz's near-term performance remains closely tied to a single channel's momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVIEW COUNT
Across 109K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 109K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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