GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, menards.com, Amazon and lowes.com from January 1 to July 31, 2026 shows Diamond, a brand operated by Diamond Foods, LLC, generating an average product price of $8.31. Ace Hardware dominates the brand's revenue mix at 46.4% share, followed by Menards at 31.8%, while Amazon and Lowe's account for 12.7% and 9.1% respectively. Momentum has softened modestly, with revenue down 1.1% month-over-month and 1.6% across the tracked period. Pricing has followed a similar path, easing 0.4% in the latest month to $8.26 and declining 2.5% overall. The combination of concentrated hardware-channel distribution and gradual price erosion suggests Diamond is competing on value within a narrow retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 14% online and 86% offline. Online runs through 2 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 910K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 910K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.44
Price
$1.32M
Revenue
$13.12
Price
$576K
Revenue
$25.18
Price
$427K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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