GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Diamond demonstrates a strong retail presence across four major retailers with an average product price of $8.61. Ace Hardware dominates as Diamond's leading retail partner, commanding a significant 43.4% revenue share, followed by Menards at 32.8%, indicating that over 76% of the brand's revenue is concentrated in just two retailers. Amazon accounts for 17.3% of Diamond's revenue share, while Lowes trails at 6.3%, suggesting a more traditional hardware-focused distribution strategy. The brand experienced solid overall revenue growth of 6.5% during the tracked period, reflecting healthy market momentum. Diamond's average price saw a modest 0.9% increase over the period, pointing to stable pricing power in a competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 14% online and 86% offline. Online runs through 2 channels; offline through 3. Online share has moved from 0% in Jan to 15% in May.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 744K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 744K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.11
Price
$1.31M
Revenue
$26.97
Price
$470K
Revenue
$13.59
Price
$373K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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