GRIPS CUSTOMERS & RESEARCH PARTNERS
AC-Safe, a house brand of privately held Nation Wide Products LLC, generated the majority of its revenue through Menards, which accounted for 57.9% of year-to-date sales tracked by Grips Intelligence between January 1 and July 31, 2026 across menards.com, acehardware.com, Amazon and homedepot.com. Ace Hardware followed at 25.2%, while Amazon contributed 10.3% and Home Depot trailed at 6.6%, underscoring a distribution mix weighted toward home improvement retailers rather than marketplaces. In-store data shows revenue rising 4.9% month over month in the most recent period and climbing 50.0% across the May–July timeseries window. That growth came alongside pricing pressure, with the average selling price slipping 6.0% month over month to $10.02 and falling 17.5% over the three-month span. With an average product price of $11.10 for the full period, the brand appears to be trading price for volume as demand accelerates.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 50% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for AC-Safe on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AC-Safe.
BY REVENUE
AC-Safe sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 38% in Mar to 10% in Jul.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 56K ratings on 4 channels, AC-Safe averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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