GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Diablo generated the majority of its revenue through Ace Hardware, which accounted for 63.6% of total revenue share from January to May 2026 across Ace Hardware, Home Depot, Amazon, and Lowe's. Home Depot followed as the second-largest channel at 25.7%, while Amazon and Lowe's contributed a combined 10.6% of revenue. The brand's average product price stood at $19.53, with pricing trending upward by 8.7% over the tracked period. Despite rising prices, Diablo experienced a modest 2.2% decline in overall revenue during the March to May 2026 timeframe. Ace Hardware's dominant share suggests a strong alignment between Diablo's product mix and the retailer's customer base, making it the brand's most critical sales channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Diablo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diablo.
BY REVENUE
Diablo sells 35% online and 65% offline. Online runs through 3 channels; offline through 1. Online share has moved from 24% in Jan to 40% in May.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 3.93M ratings on 4 channels, Diablo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.99
Price
$501K
Revenue
$16.99
Price
$349K
Revenue
$22.99
Price
$332K
Revenue
$7.59
Price
$178K
Revenue
$16.99
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
