CURRENT

CURRENT Market Overview

CURRENT, a brand held by private equity firm Regent, L.P., generated 82.3% of its year-to-date revenue through Amazon, according to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com, acehardware.com and lowes.com. Home Depot is the clear secondary channel at 12.7% of revenue, while Ace Hardware (3.6%) and Lowe's (1.4%) together account for just 5% of the mix. The average product price sits at $18.50, though assortment spans from sub-$10 multipacks to premium items priced above $580, pointing to a wide but value-weighted catalog. Momentum has been uneven in the May through July window, with revenue up 4.8% overall but falling 27.6% in the most recent month tracked. Average selling price followed a similar path, rising 10.7% across the period before a 28.9% month-over-month correction to $18.44.