GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Home Depot from January 1 to June 30, 2026, Cricut (NASDAQ: CRCT) saw overall revenue grow 11.8% across the period, with an 8.0% month-over-month increase in the most recent month. The brand's average product price rose to $49.39, up 13.5% versus the prior month and 11.6% over the full period, signaling meaningful pricing power. Amazon dominated the channel mix, capturing a commanding 97.0% revenue share, while homedepot.com trailed far behind at just 1.7%. On Amazon, higher-priced bundles anchored the assortment, with the Cricut Maker 4 machine-and-materials bundle carrying an average price of nearly $480. The data underscores both Cricut's heavy channel concentration on a single marketplace and a consistent upward trend in average selling prices during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cricut.
BY REVIEW COUNT
Across 4.74M ratings on 3 channels, Cricut averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$398.92
Price
$2.48M
Revenue
$259.99
Price
$1.48M
Revenue
$299.00
Price
$1.14M
Revenue
$479.99
Price
$927K
Revenue
$349.00
Price
$753K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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