GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Cricut generated the vast majority of its revenue through Amazon, which accounted for 98.1% of its retailer revenue share, with Home Depot capturing just 1.1%. The brand's average product price during this period stood at $53.75, though pricing trended downward with a 10.3% decrease observed over the tracked timeline. Revenue also experienced a notable decline of 8.3% over the period, suggesting softening demand or shifting consumer purchasing patterns. Despite the overall dip, Cricut saw a modest 3.4% month-over-month revenue uptick in the most recent month, potentially signaling early signs of stabilization. These insights highlight Cricut's heavy reliance on Amazon as its dominant retail channel, making marketplace strategy a critical lever for the brand's near-term performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cricut.
BY REVIEW COUNT
Across 6.7M ratings on 2 retailers, Cricut averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 6.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$271.90
Price
$3.83M
Revenue
$299.00
Price
$3.34M
Revenue
$396.41
Price
$2.2M
Revenue
$462.32
Price
$1.61M
Revenue
