GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com between January 1 and July 31, 2026, Cooluli — a brand under privately held MM Products Inc. — commands an average product price of $72.61. Channel concentration is pronounced, with Amazon accounting for 91.1% of year-to-date revenue and homedepot.com contributing the remaining 8.9%. Momentum has been strong through the May–July window, with revenue up 35.5% overall and a 33.6% month-over-month gain in the most recent period. Pricing has firmed alongside that growth, with the average selling price climbing 15.8% to $77.97, a 9.0% increase versus the prior month. The combination of rising volume and rising price points suggests Cooluli is scaling without leaning on discounting, though its heavy Amazon dependence remains a structural consideration.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cooluli on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cooluli.
BY REVIEW COUNT
Across 1.16M ratings on 2 channels, Cooluli averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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