GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Amazon, Lowe's, and Home Depot from January 1 to July 31, 2026, Coleman Cable — a brand owned by privately held Southwire Company, LLC — carried an average product price of $16.40. Distribution is heavily concentrated, with acehardware.com accounting for 69.0% of year-to-date revenue and Amazon adding 25.8%, leaving Lowe's (3.7%) and Home Depot (1.5%) as marginal contributors. Revenue declined 8.2% across the measured period, though the most recent month showed a rebound of 10.5% versus the prior month. Pricing has softened considerably, with the average selling price down 11.7% over the period to roughly $16.05, despite a slight 1.1% month-over-month uptick. The combination of falling average prices and a recent revenue upturn suggests volume gains are currently offsetting weaker price realization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Coleman Cable on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman Cable.
BY REVENUE
Coleman Cable sells 31% online and 69% offline. Online runs through 3 channels; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 36K ratings on 4 channels, Coleman Cable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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