GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, acehardware.com, and lowes.com, Champion maintains a strong retail presence with an average product price of $18.27. Amazon dominates Champion's revenue distribution, commanding an impressive 88.5% share, while acehardware.com and lowes.com account for 7.2% and 3.5% respectively. The brand has demonstrated notable momentum, with revenue growing 19.5% over the tracked period. Despite this revenue growth, Champion's average price decreased 8.7% over the same timeframe, suggesting a volume-driven sales strategy that has proven effective in expanding market reach. Top-selling products on Amazon, such as the Men's Fleece Script Logo Hoodie and Men's Powerblend Fleece Joggers, are priced in the $33–$37 range, well above the brand's overall average price point.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Champion.
BY REVENUE
Champion sells 91% online and 9% offline. Online runs through 2 retailers; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 8.5M ratings on 3 retailers, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 8.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
