GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Cerama Bryte generates the vast majority of its tracked revenue through Amazon, which accounts for an overwhelming 89.5% share, followed by Menards.com at 9.2% and AceHardware.com at 1.1%. The brand's average product price during this period stands at $12.29, reflecting a relatively accessible price point in its category. Notably, Cerama Bryte experienced a 6.2% overall revenue decline across the tracked period, suggesting some softening in consumer demand. Despite the revenue dip, average pricing saw a modest 2.2% month-over-month increase in the most recent period, which may indicate a strategic shift toward margin preservation. This heavy concentration on Amazon as a sales channel presents both a strength in marketplace dominance and a potential vulnerability in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cerama Bryte on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cerama Bryte.
