GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to July 31, 2026, Camillus — a brand within the privately held GSM Outdoors portfolio — maintains an average product price of $22.19. Menards dominates the brand's revenue mix at 85.9% share, leaving Amazon at 10.4% and Home Depot at just 3.6%, a concentration that makes performance heavily dependent on a single retail partner. Revenue momentum has been positive, growing 8.1% month-over-month and 7.2% across the May–July trend window. Pricing has moved in the same direction, with the average selling price climbing 4.1% month-over-month to $23.30 and rising 7.1% over the period. The combination of simultaneous revenue and price gains suggests growth is being driven by mix and pricing power rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 14% online and 86% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Mar to 21% in Jul.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$53.05
Price
$1.7K
Revenue
$95.89
Price
$671
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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