GRIPS CUSTOMERS & RESEARCH PARTNERS
BLUE MOUNTAIN FANS, a brand of privately held B & U Fan Company, LLC, generated its in-store sales across Home Depot and Lowe's between January 1 and July 31, 2026, according to Grips Intelligence data. Home Depot dominates the brand's footprint with 85.1% of year-to-date revenue, leaving Lowe's with the remaining 14.9%. Momentum has weakened sharply, with revenue down 29.9% month-over-month in the most recent period and off 93.8% across the tracked window. Pricing has also softened, as the average selling price slipped 5.7% overall to $113.59, despite a modest 1.7% monthly uptick. Against a brand-wide average product price of $120.00, top sellers span a wide band from the $76.02 Azure 52-in at Lowe's to the $149.69 Tulip 52-in at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 94% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BLUE MOUNTAIN FANS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BLUE MOUNTAIN FANS.
BY REVENUE
$121.00
Price
$8K
Revenue
$76.02
Price
$5.2K
Revenue
$86.71
Price
$5.2K
Revenue
$94.84
Price
$4.84K
Revenue
$133.82
Price
$4.28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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