Bel Air Lighting

Bel Air Lighting Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Menards shows Bel Air Lighting, a brand of privately held Bel Air Lighting, Inc., concentrating nearly all of its measured sales in a single retailer, with homedepot.com accounting for 94.8% of year-to-date revenue versus just 5.2% at menards.com. The brand's average product price sits at $59.50, though pricing has softened, declining 8.0% over the tracked period to $59.41 in the most recent month, a 7.3% month-over-month drop. Revenue has followed a similar trajectory, falling 16.5% across the period and 31.1% in the latest month alone. The two channels also diverge sharply in assortment positioning: top Home Depot items range from roughly $26 to $69, while leading Menards products span $203 to $890. That gap suggests Bel Air Lighting's growth outlook hinges on stabilizing volume at its dominant mass channel while its higher-ticket placements remain a small share of the mix.