GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to July 31, 2026 across Lowe's, Home Depot, Amazon, and Ace Hardware, BIRDS choice — a brand of privately held Backyard Nature Products — generated more than half of its year-to-date revenue at lowes.com, at 52.6% share. Homedepot.com followed as the second-largest channel with 34.6%, while Amazon and acehardware.com contributed 8.1% and 4.7% respectively, leaving the brand heavily concentrated in big-box home improvement retail. The average product price across the tracked period was $34.44, though pricing softened to $32.97 in the most recent month, a 5.7% month-over-month decline and a 6.0% drop overall. Revenue trends were weaker still, falling 24.2% versus the prior month and 44.9% across the tracked timeseries window from May to July 2026. That combination of declining volume alongside easing prices suggests seasonal drop-off following the spring peak rather than a pure pricing-driven contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 92K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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