Bell Sports

Bell Sports Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware and Lowe's shows Bell Sports, a brand of the privately held Revelyst, generating steady momentum, with revenue up 26.5% over the tracked period and a 9.9% month-over-month gain in the most recent reading. Ace Hardware accounts for the larger share of that revenue at 63.4%, while Lowe's contributes the remaining 36.6%. Pricing has also firmed, with the average selling price rising 3.2% to $12.48 and a blended year-to-date average of $12.03. The gap between the two retailers is notable, as comparable items carry meaningfully higher price points at Lowe's than at Ace Hardware. Together, these trends point to a brand growing volume and realized price simultaneously rather than trading one for the other.