GRIPS CUSTOMERS & RESEARCH PARTNERS
BELDEN, a brand owned by Standard Motor Products (NYSE: SMP), posted an average product price of $23.26 across in-store retail channels tracked by Grips Intelligence from January 1 to July 31, 2026. Distribution is heavily concentrated, with lowes.com accounting for 75.6% of year-to-date revenue, followed by Amazon at 15.9% and homedepot.com at 8.6%. Momentum has weakened over the May–July window, as revenue fell 18.9% month over month and declined 24.7% across the three-month period. Pricing, by contrast, has held firm, edging up 4.7% in the latest month to $23.64 and finishing 0.6% higher overall. The combination of falling revenue and stable-to-rising prices suggests unit volume, rather than discounting pressure, is driving the brand's recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BELDEN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BELDEN.
BY REVENUE
BELDEN sells 25% online and 75% offline. Online runs through 3 channels; offline through 1.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 2.71K ratings on 3 channels, BELDEN averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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