GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Amazon, Beats by Dr. Dre — a subsidiary of Apple Inc. (NASDAQ: AAPL) — posted an average product price of $157.49. Lowe's accounted for the clear majority of year-to-date revenue at 70%, with Amazon contributing the remaining 30%. Momentum accelerated sharply in the May through July window, with revenue climbing 508.6% month over month and 433.8% overall across the period. Average price followed a similar upward path, reaching $192.82 after a 50% monthly jump and a 44.6% increase across the timeseries. Higher-ticket items such as the Powerbeats Pro 2 earbuds and Studio Pro headphones, priced between $227 and $256, sit well above the brand's blended average and help explain the pricing lift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 434% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 45% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 75% online and 25% offline. Online runs through 2 channels; offline through 1. Online share has moved from 65% in Mar to 94% in Jul.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.26
Price
$170K
Revenue
$138.79
Price
$33K
Revenue
$256.12
Price
$24K
Revenue
$256.19
Price
$24K
Revenue
$227.28
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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