GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Cellhelmet concentrating the bulk of its measured sales in a single channel, with Amazon accounting for 67.3% of year-to-date revenue. Home Depot's site contributes 22.3% and Lowe's a further 10.0%, leaving the brand heavily dependent on marketplace demand rather than a balanced retail mix. Average product price sits at $29.92 across the tracked period, and the most recent month came in higher at $33.01, up 4.2% month over month and 11.3% overall. That pricing strength has not translated into top-line growth, with revenue falling 14.4% in the latest month and 16.7% across the May–July timeseries window. The combination of rising prices and declining revenue suggests unit volumes are contracting faster than the price gains can offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cellhelmet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cellhelmet.
BY REVIEW COUNT
Across 5.7K ratings on 3 channels, Cellhelmet averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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